While winning business for IBM
Crafting a
Future State for Steelcase Executives.
Infusing the comercial furnature buying experience with modern interactive updates & inspire Steelcase executives about what IBM can do to transform their business.
1. Research
We began with a wide scope, learning as much as we could about Steelcase's business & about the comercial furnature industry.
Industry Trends
Review of Steelcase's Internal Research
Understand Their Business Goals & Scope
PM
Laura
Casey
UX
Kiley
Strategy
Wilson
UI
My Role
UI / UX
Researching competitors and disruptors in the industry, working with the team to craft a future state user journey, creation of Ui mockups to visualize our ideas.
Disruptors I identified...
2. Interview Users + Create Personas
We interviewed designers who use Steelcase's services to design & furnish spaces to understand their needs & to reaffirm the strengths of our ideas.
3. Journey Redesign
The team worked to leverage Steelcase's internal research & the industry research we gathered to ideate digital transformation opportunities.
We also interviewed users and reflected on past case studies for inspiration.
We ideated at the intersection of industry strategies, business moves, themes & trends.
Then we sorted our ideas into Steelcase's user timeline & tagged them to 4 themes that we thought were the most important.
4. New User Journey
I leveraged Steelcase's branding & created Ui mockups of our proposed new features!
Sustainability Messaging
Flex Steelcase's expertise in sustainability, and attract cutsomers to engage with their offerings.
Generitive AI Office Design Tool
This feature would allow users to input prompts to create potential office designs with Steelcase's inventory.
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Visualized by Wilson
AR Product Visualization
Using Apple Vision Pro, users would be able to see Steelcase's products in Augmented Reality.
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This would help to test products remotley, and see them in their potential office space.
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Visualized by Wilson
Inspiration Boards
Enable the client and designer to collaborate in a more efficient way.
The user can pull from Steelcase's products, Pinterest, or upload their images to create an Inspiration board all within Steelcase's site.
Cross Brand Searching
Simplify the process of browsing all of Steelcase's ansilary brands at once.
Order Status Dashboard
Strengthen transparency in the order fulfilment process & allow the client options when items are delayed.
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Enable the user to send updates to other teammates about changes to an order.
5. Client Reaction
Within 24 hours of the presentation of this work, Steelcase came back and expressed interest in an engagement and wanted to define a scope of work. The CTO love our design solutions.
Our research and design yielded immediate value for IBM and Steelcase. (Woohoo!)
